Imagine you are holding
a kaleidoscope in your hands. Bring it up to your eye, but don’t turn it yet. What you see is the obvious solution. Now begin turning the kaleidoscope. You see many different forms—or, other, less obvious solutions. This is what we do at Schmidt Associates. We 'turn the kaleidoscope' more times in order to test the design solution's response to your criteria. As a result, each solution is unique to your specific needs.